Quality
Regional jewelers will often carry much better quality jewelry than chain stores, which cater to the general public. A large jewelry retailer will also only carry corporate-approved selection of jewelry, and may not have the options you are looking for. A smaller local jeweler will often carry a wider selection of jewelry, more unique jewelry, and often heirloom items made from precious metals and gemstones. Many local jewelers are also artisans who create their own unique designs as well as custom jewelry pieces just for you.
Services
Your local area jeweler is not just a jewelry retail shop. While chain stores might sell jewelry, neighborhood jewelers often offer a variety of services to their customers. A professional jeweler is trained in custom jewelry design, jewelry repair, antique restoration, and often watch repair. At your local jeweler you can get repairs to your broken jewelry, and some jewelers may also sell and repair quality timepieces. Many local jewelers will also buy used gold for cash or store credit. With an area jeweler, you can often get a better price for your broken gold jewelry than with a gold buyer through the mail.
Expertise
One of the most important reasons to buy from a local jewelry store is their years of expertise. A professional jeweler can answer your questions about gemstones, settings, cut and design more thoroughly than an employee at a chain store. Local jewelers are also often more willing to answer questions and help you choose the right jewelry for you. Because many jewelers also offer jewelry repair services, they are more knowledgeable about sizing, replacing missing stones, and other jewelry restoration factors.
Trust
A reputable local jeweler can be trusted to sell quality items as well as offer reasonable prices. With a local jeweler, you can trust that your new jewelry will meet or exceed your expectations. If your regional jeweler buys used gold, you can also trust that they will offer you a fair price. Exchanges and returns can be easier with local jewelers because you can take the jewelry directly to the store.
Relationships
The best thing about buying from a neighborhood jeweler is building a lasting professional relationship. While you may be able to purchase a particular piece of jewelry online or at a chain store, a reputable local jeweler will be there for you throughout the years. Local jewelers pride themselves on building a rapport with their customers and serving their needs.
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